MICHELLE LUONG SAHLI

HEAD OF OPERATIONS | COO | SYSTEMS STRATEGIST

Chicago & New Jersey | [email protected] | 917-667-0637 | LinkedIn

MICHELLE LUONG SAHLI

HEAD OF OPERATIONS | COO | SYSTEMS STRATEGIST

Chicago & New Jersey | [email protected]

917-667-0637 | LinkedIn

Dear Tim,

When I saw the opening for Head of Operations at Onus Leadership, I felt a rare “hell yes.” Your mission of combining AI, coaching, and social equity resonates deeply with my own career path, values, and aspirations.

Over the past 15 years, I’ve helped purpose-driven companies scale with excellence and heart. Most recently, I served as Chief Operating Officer at Stacey Boehman Coaching, where I helped grow the business from $860K to $15M in four years by building human-first systems, mentoring teams, and implementing tools and automations that supported both scale and sustainability. (You can hear a bit of my story on this podcast with Stacey.)

I’ve launched luxury e-commerce brands from the ground up, led hybrid coaching events with 2,000+ attendees, and built infrastructure for teams spread across time zones and tech stacks. At every stage, I’ve remained rooted in my belief that operational excellence should make life easier - for clients, for teams, and for leaders.

Your work with EPOG Academy and Project BEACON is especially inspiring. As a certified life coach, and mom to a tiny human I hope will benefit from more equitable systems, I see the world-changing power of coaching. Pairing that with accessible, ethical AI is where the future lies and I want to help build that future alongside you.

If you’re seeking a strategic partner who thinks in systems, leads with empathy, and thrives in dynamic, mission-led environments, I’d love to connect. I’ve completed the Typeform and would be honored to speak further.

Best,
Michelle Luong Sahli

Dear Tim,

Best,
Michelle Luong Sahli

Kind. Confident. Professional. AI-forward.

Strategic COO and systems thinker with 15+ years of experience scaling purpose-driven brands. Certified Life Coach and Google AI Specialist with a deep passion for operational innovation, team empowerment, and human-centered leadership. Known for building businesses that thrive from the inside out - by designing processes that support people, not just profit.

Core Strengths

Operational Strategy & Leadership
AI Integration for Business Ops
Scalable Systems Design
Coaching Program Infrastructure
Digital Product + E-Commerce Ops
Event Production (Virtual + Hybrid)
Executive & Brand Communications
Team Empowerment & Cross-Functional Leadership

Experience

Stacey Boehman Coaching

Chief Operating Officer

April 2021 – February 2024

Scaled the company from $5M to $15M in annual revenue by operationalizing vision into strategic, people-first systems.
Produced five hybrid events annually with seamless tech, logistics, and attendee experiences.
Led cross-functional departments—finance, tech, marketing, HR—across a remote, mission-aligned team.
Implemented dashboards and SOPs to enhance team productivity and decision-making clarity.
Mentored department leads using coaching and LCS frameworks to deepen ownership and autonomy.

Business Operations Manager

April 2019 – May 2021

First full-time employee, building foundational systems for rapid growth from $800K to $5M annual revenue.
Led planning and execution of two annual large-scale in-person events; pivoted to fully virtual in 2020.
Owned backend ops for CRM, launches, onboarding, and internal communications.
Established team cadences, workflows, and hiring systems for long-term scalability.

Hollywood Unlocked

Brand Manager

November 2017 – March 2018

Transitioned the team to a distributed work model, decreasing overhead and increasing employee fulfillment.
Streamlined operations by implementing communication tools (Slack, Dropbox, Trello, Pipedrive) and creating a comprehensive Employee Handbook.
Led strategic partnerships and implemented marketing strategies with measurable metrics.
Managed senior leadership across departments while overseeing payroll, expenses, and CEO's schedule.

Freelance

Strategic Advisor & Ops Consultant

2017 – Present

Supported 7- and 8-figure coaching businesses with scalable marketing, hiring, and operations strategies.
Advised CEOs on tech stack implementation, digital product delivery, and customer journey design
.
Crafted high-converting launches aligned with values and team capacity.

Word. Notebooks

Brand Manager

2015 – 2017

Drove 200% sales growth initially and maintained 10% quarterly increases through strategic product launches.
Led cross-functional team while managing all business operations and company-wide budgets.
Established strategic brand partnerships with top publications to expand market reach.
Implemented data-driven marketing campaigns and optimized Shopify for better conversions.

Amazon

Operations Associate

2013 – 2014

Implemented new Kaizen-based operational process, increasing productivity while saving $10,000 annually.
Coordinated merchandise logistics for photoshoots and served as lead problem-solver for all shooting issues.
Collaborated with fashion and production teams to ensure proper styling requirements and reduce reshoots.
Supported operations across imaging bays and assisted on-set with creative teams.

Melissa Odabash

US Marketing & E-Commerce Manager

2009 – 2014

Launched US e-commerce site, cultivating national media presence and strategic industry partnerships.
Managed complete operations including PR, logistics, wholesale accounts, and customer experience across North America.
Built relationships with editors, stylists, and celebrity agents resulting in significant media coverage.
Coordinated trade shows, trunk shows, and events while overseeing all showroom relations.
Optimized website for conversion with SEO-focused content and implemented analytics tracking.
Managed warehouse operations, vendor relationships, and oversaw e-commerce fulfillment processes.

All-in leader. Clarity builder. Coach at heart.

As a Vietnamese-American woman, wife to a Chicago firefighter, and new mom, I bring deep care, adaptability, and drive to every space I lead. I know what it means to juggle a lot and I build systems that give people space to lead, live, and grow.

I coach my teams to operate with ownership and clarity. We align to the mission, move with intention, and win together. Whether scaling multimillion-dollar brands or building cross-functional momentum from scratch, I bring structure that feels like support - not pressure.

Split between Chicago and the Jersey Shore, my family life is my reset and inspiration. Success, to me, means creating the freedom to show up fully for what matters.

I believe good business builds better lives across the board - for our clients, for our teams, and for the communities we serve.